Pet food industry moving to stand up pouches

Posted by on Mon, Apr 6th, 2015 at 1:36 pm

As we all know, our family pets are a big part of our lives.

iStock_000008936112Petfood

More and more pet food packaging companies are moving to stand up pouches. They want a fresher product and a package that sells. Pouches offer both.

This is what they’re saying:

Consumers are buying more and more of their pet products in stand up pouches than ever before.

Retail chains see pouches as more customer friendly package with resealable zippers. Pouches improve in store shelf presentation. Extending the shelf life of pet foods and treats by sealing in the freshness with impermeable materials.

What’s great about a pouch is you can have a clear window to display the product along with picture perfect graphics to close the sale. Many other features are available, tear notches, zippers, hang holes.

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